Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.


In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors.


Audio’s power comes from its ability to engage more of your visitor’s senses. The more senses you engage, the easier it will be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice – and the voices of your clients.


The power of audio can be appreciated by comparing the newspaper column version of Tom and Ray Magliozzi’s Car Talk with the program aired each week on National Public Radio. Although the newspaper column and radio program address the same topics, it’s far more fun to listen to Car Talk – where you can experience Tom and Ray’s intonations and phrasing – than to read the same words.


Here are some of the ways you can employ audio on your website:



Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site and introducing some of the features they should explore.


Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph of the individual speaking the testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words.


Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, at the point of sale. People are inherently cautious about ordering products and services from the Internet. Reassure them that their credit card and personal information are safe with you.


Seminars and teleconferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors’ appetites for more.


Tips. Add interest to your site by describing an audio ‘tip of the day’ or ‘tip of the week’ in your own words. Be sure to offer access to previous tips, too.


Audio postcards. You can include audio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, simply provide your client with a phone number and password, and invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an announcement of an upcoming product or service. They are also a quick way to acknowledge a special occasion.


Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences.



When you add audio to your website, allow your visitors to maintain control. Don’t begin playing your message when the webpage loads. Instead, invite visitors to ‘click here’ to hear your voice. Keep your messages as short and concise as possible.


And avoid ‘scripting’ your introductions and guarantees. Write down the key ideas you want to communicate, but deliver them in your own words as conversationally as possible.


Web audio is no longer a futuristic luxury. Web audio is here now and it’s as close as your telephone. It is an affordable and easily added feature that can set you apart from the competition and help communicate your message with added impact.






Roger C. Parker is the $32,000,000 author with over 1.6 million books in print. Do you make these marketing and design mistakes? Find out at www.gmarketing-design.com

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Audio conferencing is a way for two, three, or more people to talk to each other across infinite distances. Oftentimes, along with audio interchange, audio conferencing involves photo or video conferencing, so that people can see each other moving and talking. Furthermore, audio conferencing can also utilize personal computers to allow users to work on the same document or other software application at the same time. Whatever on one user’s screen will also show up on all of the other screens in the conference. With the use of a digital whiteboard and a special pen, users can even draw pictures and diagrams for each other to demonstrate visual ideas.

Audio conferencing uses one of two main types of oral communication tools: a regular telephone or a computer telephone. With regular telephones, each user dials in and everyone can hear each other on the line. With computer telephones, special software called VoIP (Voice over Internet Protocol) is installed in the computer. The user dons a microphone-and-earphone headset that is plugged into the computer’s USB port. The user’s voice is carried along the Internet to the other users, and vice-versa, just as if it were a conventional telephone (but costing a fraction of the usual long-distance charges.)

Audio conferencing is not just for large corporations; almost any kind of group can benefit from it. City councils, fire departments, and transit authorities have been known to engage in audio conferencing. NASA uses audio conferencing to stay in touch with hundreds of scientists for such sensitive projects as remote exploration of Mars.

The benefits of audio conferencing are numerous. First and foremost, audio conferencing can lower transportation costs. Commuters spent $60 billion dollars on gas driving to business meetings and other work-related appointments in 2003.

Secondly, with audio conferencing, a meeting can be set up in only a few minutes. In the real world, planning can sometimes take months!

Most importantly, audio conferencing promotes frequent and effective communication. And with today’s constantly evolving technologies, audio conferencing is becoming more and more customizable.


About the Author

Audio Conferencing Info provides detailed information about audio conferencing services, equipment, software, companies, plus online audio conferencing, and more. Audio Conferencing Info is affiliated with Original Content.

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NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR

Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.

NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATES

Using audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods.

NUMBER 3 : AUDIO WILL KEEP VISITORS ON YOUR SITE FOR LONGER

Using audio on your website helps to keep visitors on your site for longer. The longer visitors stay the more informed they are about your product and services and the more likely they are to buy your product or service.

NUMBER 4 : AUDIO ADDS CREDIBILITY TO YOUR WEBSITE

Adding your own voice to your website helps prospects identify with you personally, warming them to your products and services in a way that cannot be achieved by any other existing marketing technique and converting more prospects to buyers.

NUMBER 5 : AUDIO PUTS YOU MILES AHEAD OF YOUR COMPETITORS

While your competitors still hang around in the dark ages of Internet marketing, placing audio on your website gives you an enormous competitive advantage. Visitors will trust you more than your competitors and trust is the number one vital ingredient for making visitors part with plastic.

NUMBER 6 : AUDIO EHANCES EMAIL AND NEWSLETTER COMMUNICATIONS

Used in emails and ezines, audio allows you to communicate personally with your clients and subscribers, creating rapport and warming your market in a way not possible with text and graphics.

NUMBER 7 : AUDIO IS CHEAP

Basic streaming audio buttons can be put on your website for as little as $19.95. Even the most advanced solutions cost aroundr the $97 mark! Considering the uumph these little audio buttons give your site, a once off payment of 97 bucks is not a lot to part with!

NUMBER 8 : AUDIO IS SIMPLE TO USE

You don't have to be a techie geek to put audio on your website. Most of the solutions out there require no html or flash know how at all. They are designed to be user friendly so even the technophobe should have no problem getting the job done quickly and easily!


About The Author

Tracey Meagher is the founder of QuickandEasy Audio, a website that reviews all the latest resources and tools available for adding audio to your website. Visit www.quickandeasyaudio.com to receive free audio resources that will help you add audio to your website in less than 60 minutes!

This article may be reproduced in its entirety only if unaltered and the resource box is included.

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by: Brian Holte



How Audio can Influence Sales


Audio can enhance your website by letting your visitor listen to your voice, which is the next closest form of marketing besides a face to face meeting.


Who can use Audio?


Anyone can use audio, it all depends how knowledgeable you are when it comes to designing your site. For those that need help there are plenty of tutorials on how to place audio on your site all over the internet.


Audio and Affiliate Programs-Cause a ripple effect.


One commonly used strategy is to have audio reviews of the different affiliate programs you are associated with.


Find a product that pays a decent commission, write up a review of the product that you are promoting, use your written review as a script. Record the script in either .mp3 or .wav file. Upload the sound file, the website, and your done!


Audio can Increase Conversion Rates

If you are going to use audio clips for the affiliate programs you’ve chosen to promote, you may very well find that using audio can definitely increase your conversion ratio.


Keep your Audio file as small as possible. One important part for you to keep in mind is the size of your sound file, if the file is to large it will take “forever” to download and the majority of web surfers are impatient. Try and keep your audio review to 60 seconds or under. This should allow your webpage and sound file to download at the same time.


Keep in mind that you can place an audio clip on your site or inside an ebook, some people like audio some don’t.


How Audio helps the visually impaired.


It all depends on your preferences, one benefit of using audio on your site is to accomodate the visually impaired.


Audio-Learn one step at a time.


Granted, creating an audio clip may seem a little confusing at first because you have to get familiar with the software you’ve chosen to use. But like most other tasks in life, practice makes perfect.


Audio-How is the file activated?


There are a couple of ways in which your visitor can activate the audio on your site. One is by clicking on a link, the other involves placing a small amount of code on your site that automatically downloads everytime you get a visitor to the page you’ve placed the audio clip on.


Audio-How about pop-up’s and popunders?


You can also create pop-up’s or pop-unders with an audio clip that downloads as the pop-up or pop-under window activates when your visitor goes to exit your site. An example of this would be to use your clip to encourage sign-up’s for your ezine.


Audio-Where can you get tutored on this subject?


There are many tutorials on the net that teach people how to create pop-up’s or pop-under’s, there are also software programs that make the creation process a whole lot easier. There are also plenty of audio recording software programs out there, some are fr**, others cost money.


Final Comments:


By no means am I encouraging you to place audio on every page of your site, leave some pages as just plain text, others with text and a picture, and then text, picture and audio. What works for me may not necessarily work for you, but it never hurts to test. You won’t know until you try.


Good luck,


Brian.






Brian Holte is a freelance writer who owns www.theebookking.com He publishes a monthly ezine covering topics related to creating ebooks, he shows you what works for him in hopes of helping you.

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by: Quentin Brown
Creating your own audio studio has never been easier. There are so many great products around today that will allow you to produce high quality audio for a fraction of the price it used to cost.

HARDWARE

The first thing you will need is a compatible computer. Today every new computer is already set up with everything you will need. A basic sound card with a mic and line in jack. If you do not have a sound card they are very cheap and you can get a good one from any standard computer shop.

Next you will need a good mic. These come in all sizes and shapes with different configurations however a general all round mic like the Logitech Noise-canceling microphone is fine for beginners. I suggest you get a desk top one to start with as you may want to move into video later and so you wont want a headset in your videos.

Of course you could go up a stage and get a preamp with a professional mic but this will start running into dollars and the whole aim of this article ids to help you get started.

Next you will want to get some cables to connect up your tape recorder and other audio equipment. Again the computer stores now have packs that will connect up pretty well any device into your computer to digitalize your sound.

SOFTWARE - RECORDING

Recording your audio is probably one of the most critical parts of this process and again you can get software that ranges from free to many thousands of dollars. For this exercise I suggest you download the free copy of Audacity. This is an excellent software package that will allow you to record from your mic or any equipment you have.

It provides excellent editing capabilities and also will allow you to edit multiple tracks and then combine them into one single track. For a wuick overview of how to do this you can watch this video.

http://www.msincome.com.au/sound/testaudio.html
Download the software here. http://audacity.sourceforge.net

SOFTWARE - CONVERTING

The next piece of software you will need for your studio is a converting program that will allow you to convert different formats. For example you may have a real audio file and you want to convert it to mp3. dBpoweramp is like the swiss army
knife for the audio industry and will convert just about any file to any other file format.

Convert from one format to another, just about every audio type is supported: mp3, mp4, Windows Media Audio (wma), Ogg Vorbis, AAC, Monkeys Audio, FLAC and many others whilst preserving ID Tags. It will also rip CDs for you.

http://www.dbpoweramp.com/dmc.htm

SOFTWARE - REDUCTION

If you are going to stream an mp3 direct then you may want to recompile the file to a smaller format. RazorLame is a so-called "front-end" for use with LAME. LAME is a great MP3-Encoder: it's very fast, it produces high-quality files, has many advanced features (like Variable Bitrates and Joint-Stereo), and it's open source. Unfortunately, it is a command line utility, and that is where RazorLame comes in: It provides an easy-to-use graphical user-interface which makes MP3-encoding even easier!

The best way to use this software is to get one file and compile in a number of different formats to test the size against quality. Very similar to working with graphics.

http://www.dors.de/razorlame/download.php

SOFTWARE – STREAMING

There are a few different ways of streaming your new audio files. If you have Macromedia products you can simple organize this your self however there are some great third party programs around that will do it all for you at a fraction of the cost.

MP3 SOUND STREAM

This is a simple piece of software that takes any mp3 or wav audio and converts the whole file into a swf file and then attaches a button so that viewers can listen on a web page without needing to download any extra software. This is because the flash plugin is on 98% of computesr and if not it will automatically detect and load the small plugin. This is great for anyone not wanting to get ino all the technical aspects of streaming audio.

You will not need to reduce your files at all with this program as it doers it all for you. This is perfect for anyone wanting to stream one file at a time and wants to do it quickly and efficiently. It will stream even over most modem connections.

http://www.mp3soundstream

MSIJUKEBOX

For people wanting to stream a number of files then msijukebox is a great alternative. This software lets you choose any number of mp3 files and then organizes them using an XML file. By using the above free programs you can significantly reduce the size of these files to save on bandwidth.

Because MSIJukebox streams the actual mp3 you can also have a lot higher quality playback including stereo files. This is much better for those wanting to stream a number of very high quality mp3 audio files.

http://www.msijukebox.com

SUMMARY

So there you have it. A complete studio set up for under $100. Just download all the free software and purchase any of the streaming audio setups that you want. You can then create, edit and manipulate any audio files you like. You will also be able to add these audios to your website.
With the web surfer becoming much more "web savvy" than they were a year ago, they are expecting not only information but an entertaining web experience.

About the Author

Quentin Brown has been helping people add audio to their web sites for the past two years and provides a wealth of knowledge and expertise for those who are technically challenged but want to make use of new technology without spending a fortune. http://www.quentinbrown.com

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by: Terry Telford

Audio increases your sales. Point blank. Period.

Recent studies claim that audio can increase your sales up to 300%. Independent studies by Terry Telford, from The Business Professional, have shown sales increases of 163% on one website and 79% on another. Both tests were run over a 3 week period.

Regardless of your expectations for adding audio to your website, it won’t hurt your response rate for whatever you are selling or giving away. In most cases it will increase it.

One possible reason for the increase in visitor response is the human factor. We’re social animals and like to interact with each other on a personal basis. Audio on your website is similar to picking up the telephone and talking to the person “live.”

There’s something about hearing another human’s voice that instils a certain level of trust, even if it is a very small amount. It brings us that one little step closer to each other.

The next question in your mind should be, “How do I get audio on my website?”

You’ve got several choices; the majority are covered in The Definitive Audio Report. You can download the report for free from http://www.thebusinessprofessional.com/theaudioreport.htm

Very briefly, audio comes in two flavours. You’ve got the vanilla download or streaming strawberry.

The download version is very simple to configure. You upload your MP3 file onto your website and point a URL at it, like http://www.thebusinessprofessional.com/mp3files/webintro.mp3

When you click on the link, it automatically opens the audio player on your computer and you hear the recording.

The alternative to downloadable audio, is streaming. Streaming is useful if you want your visitors to listen to your audio without the ability or need to download it.

Setting up streaming audio is a bit more complex than the download version, but offers your audio a more secure environment since visitors can’t download it.

To set up streaming audio, you need an MP3 file and software that can hide the actual location of your file. The software also needs to create Flash buttons for you so your visitors can push a button to listen to the audio.

The simplest software I’ve used to stream audio is Sonic Memo, from Jay Jennings. It takes all of 5 minutes to set up the software and then you can create unlimited streams on your website in 30 seconds flat.

You can get more information about Sonic Memo from the info sheet at http://www.thebusinessprofessional.com/sonic.htm

Whether you choose the download or streaming option to add audio to your website, the bottom line is the same. You add a touch of humanity to an otherwise cold computer screen and you increase your response rates. It’s worth a listen.


About The Author

To download The Definitive Audio Report – free, visit http://www.thebusinessprofessional.com/theaudioreport.htm.

The report and this article were created by Terry Telford, from The Business Professional.

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by: Steve Nichols
What do you do with your intranet or internet site once you’ve added words and pictures? How about adding audio as well?

Audio is friendly, direct and ideally suited to getting complex messages across in a short space of time.

It's now getting easier to add audio to the net, thanks to increasing bandwidths and innovative new ways of compressing data.

The problem has been that CD-quality audio has traditionally been the preserve of ISDN- and ADSL-equipped users. Basically, there has been too much data to fit down the pipe.

But, borrowing on the same techniques that are used to compress digital photographic images, it is now possible to compress sound to make it fit down a standard dial-up 56KBps modem line.

The trick is to compress the audio in a way that doesn’t sound offensive to the ear, but can still pass along the line at about 3 kilobytes per second, given that a dial-up modem downloads at about 4-ish kilobytes per second.

The next trick is to use streaming technology that can start to play the audio while it is still downloading. As a long as it is downloads fast enough you don’t get annoying stops and starts. You should also end up with a "buffer". In many cases, the whole audio file will have downloaded long before the user has finished listening to it.

The volume of online streaming audio grew by 118 per cent last year, according to market researchers US-based AccuStream iMedia Research and the top ten internet radio stations received an average of 137.5m tuning hours in the same period, up from 63m in 2003.

Typical audio formats are Real’s Radio Player (as chosen by the BBC), the ubiquitous MP3 (as featured on thousands of youngster’s personal hi-fis) and Macromedia Flash.

MP3SoundStream (http://www.mp3soundstream.com/cgi-bin/cppro/go.cgi?snichols1) uses Flash and works well as 98% of computers already have the Flash plug-in and the rest can easily download it. Flash takes the MP3 file, combines it with an audio controller button and streams it for you off any server, which means low-cost and ease of use.

So once you have the technology in place, what can you record? The answer is anything. Adding audio to an intranet lets you record a weekly message from the CEO or a sales message. Or why not have a weekly news round-up?

The audio can either be recorded straight into your PC via a microphone and soundcard, or recorded on a Minidisc recorder and then digitised into the computer. Once there you can add music, voiceovers, cuts and fades with a program like Adobe Audition or Sony Soundforge. Music can be bought online for just a few pounds and you can even use free audio editing programmes, like Audacity.

What was once the preserve of the BBC and other high-end radio studios is now available on a desktop computer near you - but only if you have the skills to match.

FAQs (291 words)

Q. What is streaming audio?
A. It is audio delivered to your computer that can be listened to while it is still downloading.

Q. What’s the advantage over other audio formats?
A. You don’t get an annoying delay while the whole file downloads.

Q. What do listeners need to have on their computer?
A. A soundcard and speaker(s) or headphones, their normal browser software and a so-called plug-in – a small piece of software that converts the data into sound.

Q. This all sounds expensive. Is it?
A. Not really. You can get free programs to record your sound, a computer microphone costs less than a tenner and there are free audio editing programs available on the net. You then need to convert the audio file to a streaming format, but there is an increasing amount of software available to do that too. You also need to think about a MiniDisc recorder as these have superseded cassette tape for most applications. Royalty-free background and intro music is available on CD and via the web for a small fee.

I recommend MP3SoundStream (http://www.mp3soundstream.com/cgi-bin/cppro/go.cgi?snichols1). Its great, very easy to use and only costs $39.95. Another alternative is Sound Streamer at $34.95 (http://hop.clickbank.net/?snichols/soundstrmr).

Q. What is the quality like?
A. Judge for yourself - visit www.infotechcomms.co.uk/info10.htm and listen to the demonstration programmes. The trick is to get the quality as high as you can, but still make it playable on an average modem-equipped home computer. Once everyone has broadband it will be CD-quality for all.

Q. How do I find out more?
A. There is a great ebook available called Audio C4 (http://hop.clickbank.net/?snichols/audioc4). It only costs $29.95 and is worth its weight in gold. There is a list of useful links at http://www.infotechcomms.co.uk/info11.htm

ENDS

Q. This all sounds expensive - is it?
A. Not really. You can get free programs to record your sound, a computer microphone costs virtually nothing and there are free audio editing programs available on the net. You then need to convert the audio file to a streaming format, but there is an increasing amount of software available to do that too

I recommend MP3SoundStream (http://www.mp3soundstream.com/cgi-bin/cppro/go.cgi?snichols1). Its great, very easy to use and only costs $39.95. Another alternative is Sound Streamer at $34.95 (http://hop.clickbank.net/?snichols/soundstrmr) or Audio Maker Pro (http://hop.clickbank.net/?snichols/audiomkr).
You also need to think about a MiniDisc recorder as these have superseded cassette tape for most applications. Royalty-free background and intro music is available on CD and via the web for a small fee.

Q. How do I find out more?
A. There is a great ebook available called Audio C4. It only costs $29.95 and is worth its weight in gold.

Q. What is the quality like?
A. Judge for yourself - visit www.infotechcomms.co.uk/info10.htm and listen to the demonstration programmes. The trick is to get the quality as high as you can, but still make it playable on an average modem-equipped home computer. Once everyone has broadband it will be CD-quality for all.

About the Author

Steve Nichols is a freelance journalist who runs InfoTech Communications (www.infotechcomms.co.uk). A background in radio means that Steve was ideally placed to take advantage of the arrival of streaming audio via the web.

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by: Johnathan Crews
Discover right now how to quickly and easily create "streaming audio" like a pro and make your web site stand out from the crowd ... for just cents on the dollar!

Streaming Audio has always been available to the large corporate sites and techies. Now you can use the MP3 Sound Stream software to produce your own streaming audio just like the professionals with no knowledge of programming required.

A Message from MP3 Sound Stream

Best of all no monthly fees or additional costs....

With the web surfer becoming much more "web savvy" than they were a year ago, they are expecting not only information but an entertaining web experience.

You do not need any technical ability. Our program is so easy to use that anyone can add streaming audio to their website and stand out from the crowd.

Marketers and business people have always known that a well-placed audio stream can increase sales and signups to their products and services. The problem has always been that the average person could not afford the high cost of special servers or programmers to be able to use this technology.

This has all changed with MP3 Sound Stream …

With a few clicks, you’ll be able to create an unlimited number of streaming audio files….. and instantly upload them to your Website/s. Host them on your own server - you're in full control.

Most other programs will require you to create the streaming audio file yourself. This however is the hardest part of streaming audio and MP3 Sound Stream is one of the few software programs that will take your audio file and compress it into a streaming audio format for you. Download the trial copy and try it for yourself and see how it works.

MP3 Sound Stream will help you establish credibility to your site visitors.

No more plug-ins for your visitors to download. Just click and listen!

MP3 Sound Stream is so simple to install on your computer and add audio to your web pages. We can provide you with a complete a set of tutorials for full, easy-to-follow step-by-step instructions. It's as easy as 1-2-3 with MP3 Sound Stream software. (Download a free fully functional demo.)

You've seen them on web sites, you've heard them and thought to yourself, "Wow! This is really professional! I wish I could have something like this on my web page!" It's always been too expensive or too hard or too inaccessible... until now.

So what are you waiting for? Click here to order now!

Streaming Audio even over a modem connection!
Produce as many files as you like.
Host them on your own server - you're in control.
Greatly reduce the size of your audio file.
Streams over most modem connections
Easy to use interface
Added components for more variety
Pay only once instead of a monthly service
Receive our Streaming Audio workshop with your purchase.


Create up to 4 1/2 hour audio messages, MP3 Sound Stream is designed to play the moment you click the “Play Button” … even if you’re on dial-up.

Creates Streaming Audio In 4 Simple Steps By now you realize how easy it can be to boost your sales or highlight your service or products by harnessing the selling power of the human voice on your Website.

This remarkable breakthrough in Internet marketing technology instantly injects the power of the human voice into your Websites and emails … even if you have no technological skills whatsoever.

All that’s required is these 4 steps:

How To Make Your Websites Talk
STEP 1 - Choose or create your own mp3 or wav file.
STEP 2 - Decide what Options you want! (Graphic of Software interface --->)
STEP 3 - Copy and paste text into your web page!
STEP 4 - Click go! Upload to your website.


Video Tutorials Create the audio
Embed and Upload

For the busy webmaster who doesn't have a lot of time on their hands, MP3 Sound Stream is the solution to creating audio files and codes in an instant. Just enter the sound file name, choose the options and select the controllers and colours to use. Easy!

So are you ready to click here and order now?

Fully customize with the controller buttons

MP3 Sound Stream not only allows you to produce excellent quality streaming audio, the program will also provide you with over a hundred different buttons to attach to that file. This allows for a personalized look and fit for your website. We started with 65 that come with the program and we have added 3 new sets you can download free. Have a look at the standard ones now.

6 uses for Streaming Audio

1) Musicians - One of the greatest problems musicians have is a way to present their music. Rather than offering a few songs why not create a mini radio show with highlights of each song with some commentary. Mp3 Sound Stream lets you stream music with ease.

2) Create Products – Many people do interviews or can use the phone to ring some one special. Why not record these and create a product. Ready to click here and order yet?

3) Personal – Create audio cards for special occasions. Christmas, birthdays or just say high to mum and dad on the other side of the world!

4) Ezines - With many servers prohibiting long emails, ezine owners are posting their newsletters online and just sending a link. This enables you to add interviews, testimonies, music and so much more.

5.) Training - Coaching is on the rise and it is so easy to produce a coaching audio to teach people about your product, encourage team members, network marketing training. Colleges can record lectures, churches can record sermons and they can all be streamed over the internet using MP3 Sound Stream.

6.) Marketing - Marketers and business people have always known that a well-placed audio stream can increase sales and signups to their products and services. The problem has always been that the average person could not afford the high cost of special servers or programmers to be able to use this technology. That is now changed with the development of MP3 Sound Stream.

Summary!
Quite simply MP3 Sound Stream is the only product of its kind on the Internet today, for the price, that will allow you to add as many streaming audio files to your web site/s as you like for the one low price of $39.95.

You can create as many streaming audio files as you like. You can make them for friends, family or business associations. In fact we have a few people who use the program to make streaming audio files for businesses at a small charge.

Of course there are other programs around that will allow you to create streaming audio files however most of them require a monthly fee or are simply not as diverse as MP3 Sound Stream.

Audio files are very similar to graphics in that the ratio between size and quality are crucial. Many of these programs require you to prepare the audio file in the correct format before you can stream it. Mp3 Sound Stream does all this for you.

Now that you have heard the quality and experienced the streaming audio why not download a free trial copy and try it out for your self. It is very easy to use. The trial copy has some embedded audio in the output however when you come back and purchase the full version they will be removed.

Now that your ready to start adding streaming audio use the link below to order your copy of MP3 Sound Stream Now. Once your payment has been processed you will be directed to a secure download page where you can access your unlock key and also some added bonuses. If you have any problems with the download we also send out a confirmation email of your payment with all the links and information within 24hrs of your order. You can always contact us at any time if you have any problems.
About the author:

Jonathan Crews is a successful affiliate marketer.

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by: John Kiel
1.Thou shall create audio products as the fastest way to come out with a product.

Forget about e-books. They take to long to create especially if you’re a slooooow typist. You can create an audio product in a day instead of weeks or months with an e-book. If you must create an e-book, do the audio first and have someone transcribe the audio into a word file. You than clean it up and add some chapter heads and an index and Bam! You have an instant e-book


2.Thou shall use a headset microphone for your recordings.

I find that using a headset mic is a lot more versatile than a standard microphone. A headset mic gives you the freedom to move your head around and you don’t feel restricted as far as being positioned in front of a table top mic.

3.Thou shall not be afraid to record your voice.

Many people hate the way they sound on tape (me included) and feel that they cannot put together a “Professional” product. The first time you hear yourself on tape you are just going to die. It takes practice to actually speak properly. You get struck by the dreaded Uh and Um syndrome and the monotone voice virus but take heart …you can do this. Slow down and concentrate on what you’re saying and interject some emphasis and pitch changes to your voice. Bottom line…add some personality.

I’ll admit I’m no professional speaker myself… It takes practice and you will get better.

Here are a couple books you might want to check out: The Quick and Easy Way to Effective Speaking by Dale Carnegie Secrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade by Lilly Walters

4.Thou shall add intro and outro music to your audios

If you really want to add a professional polish to your products you must add the intro and outro music. You know that cool music you hear at the beginning of the audio just before someone starts the introduction.

You could give this site a try: frontandbackmusic.com for some demos.

5.Thou shall use different formats for your audio info product

A couple of ways to create an audio product is to interview someone over the phone and record it or just do a straight forward gab session on your own. To keep it simple when I’m recording on my own, I write down some bullet points to use as memory joggers to keep me on track during the recording sessions. Also, when using the computer software it allows you to pause so you can get your thoughts together and then just restart the recording process without a skip.

6.Thou shall use different listening formats for your audio product.

When distributing your audios you have different formats to choose from. You can use .wav, .mp3, .ram files. Wave files take up the most space and are megabyte hogs. Mp3 and ram (real player files) take up the least amount of space and are good for streaming audio on the web. If you are distributing your audio on CD it is best to use wav. That way you will be able to listen to them in any CD player. Here is a little warning when recording your audio projects. Be aware of the space you have on your hard drive. A two hour recording session will take up to 1.3 gigabytes of space in wav. I like to record and edit in smaller intervals and burn them to a CD-RW just to get them off my hard drive.

7.Thou shall use cheap resources for your audio.

I get all my bubble pack shippers and CD cases off of Ebay. They have some great deals. I get my CD’s duplicated at Diskfaktory.com because they can run small quantities of 50. I wouldn’t get any more made until you know you have a winner.

8.Thou shall have fun when creating your audio products

I have to say I really enjoy the creation process and it’s really neat when you go to record a product and can play it back and listen to it on the fly. You get a sense that this thing is really coming together. And when you add the music you really get a sense of satisfaction. Creating audio is really instant gratification when it comes to creating info products. I love it…

As of this writing, I’m working with my wife on a product and I’m interviewing her and we are having a blast. She makes mistakes and I make them and we just sit there and laugh. My wife has the UH and UM syndrome so we are trying to get cured of that… But the point is that we are having a good time.

Quick Tip: I use a splitter to add two microphones to my computer. You need to raise the volume to get it normalized.

9.Thou shall build a audio information empire

If you really want to get a jump start in the information product business this is the easiest and funniest way to do it. As fast as you can record and edit these things the faster you can crank them out and start making some money. Also audio CD and tapes have a higher perceived value and you can get more for them then by just selling an e-book.

10.Thou shall learn what software to use for your audios.

Software can be expensive. Many of the gurus recommend Sounforge but I prefer a program from Cakewalk called Plasma. This software is half the price of Soundforge and is very versatile.

Well there you have it. Some good tips to get you started on building your audio empire.

Happy Recording,

John Kiel

ABOUT THE AUTHOR

If you’re looking to take a shortcut and you would like me to take you by the hand and show you all the tricks to record audio products, add audio to the web, and record telephone conversations then my new video and audio tutorial course is for you. I even throw in 5 software programs to launch your audio business and at a price you will not believe.Go now to http://www.audioproductsmadeeasy.com

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by: Kevin Richardson

What You Need to Know About Using Audio on Your Web Site
http://www.medrocket.com/tools/articles/article090501_01.html

By Kevin P. Richardson
Healthcare Internet Marketing Consultant

Millions of people are listening to audio on the Web every day. They're not just teens downloading MP3 audio clips of their favorite songs, either.

Maybe you're among them. They're people at home and work listening to on-demand audio on topics running the gamut from financial advice to relationships to technology to entertainment. And yes -- they're even tuning in to health and wellness topics.

With so many health sites on the Web, using audio well can set your site apart from the pack. Audio also can be a powerful way to attract site visitors and keep them coming back. It's considered "sticky," meaning visitors will come to listen to your audio and stay around a while. Audio players are plentiful and best of all they're usually free to download.

The only way to determine if audio works for you and your Web site is to get the creative juices flowing and try it.

Testing 1,2,3 -- How Should We Use Audio?

Your site can feature audio versions of popular health education articles, health seminars, news updates, descriptions of medical procedures, special health product offers, and patient testimonials.

Adding an audio greeting to site visitors lends a personal touch to your site and humanizes the user experience. (For an idea check out the greeting on the MedRocket home page at http://www.medrocket.com.)

Audio features are also a good way to make your site more accessible to visually impaired web surfers. The possibilities are almost endless. You can even include the audio links in email messages.

Delivering the Goods -- Streaming Audio

In the olden days of the Web the quality of audio was pitiful. It was just barely passable AM-radio quality. More recently though, Web visitors can hear very good quality audio even over relatively slow Internet connections (28.8 Kbs).

Audio quality isn't the issue that it once was and the choice of content delivery now comes in two basic flavors -- streaming audio and downloadable audio.

As the name implies, streaming audio sends the audio data from a server to the user's browser in a more or less continual stream. This is good because it lets people listen to the audio as it arrives without waiting for the entire audio file to download.

Pick Your Favorite Format

In the streaming audio arena, RealPlayer from RealNetworks claims roughly 90% of the market. The other common streaming formats are Windows Media Audio and Shockwave audio. Recently even MP3 files can be streamed, which has excellent quality audio though usually requires higher connection speeds.

Conversely, downloadable audio usually requires the entire MP3 or WAV file to download before it can be played on the user's computer. The up side of this method is that the audio can be much higher quality -- near CD quality, if you will -- than is possible from streaming media over a slower Internet connection. It is possible now to stream MP3 files.

Generally, I recommend using streaming audio for most uses, unless you want to provide your Web visitors with a high-quality audio presentation that they can download to their computer and listen to at their leisure without an Internet connection. MP3 files can also be loaded into portable digital audio players and some PDAs.

Cue Talent -- Creating Your Audio Content

Once you've decided on the purpose and focus of your audio content, you're ready to begin the process of creating a script, recording, converting to digital format, and delivering the files.

If you decide to create the audio files on your own, here's the basic sequence of events that will take place:

Scripting --
Prepare a script for narration. Unless you're simply providing a verbatim audio version of an existing text or HTML document, you should write the script in a conversational tone. Remember to write for the ear and not the eye. Some words and phrases look fine on paper but sound muddy (even slurred) when spoken aloud. Read your script aloud before you have it narrated. Make sure it sounds natural.

Record the Narration --
You can either record right into the computer or record to a high-quality analog or digital recorder and then transfer the recording to the computer. The two crucial elements at this stage are the quality of the narration and the quality of the microphone.

Professional voice talent knows how to control their voice and deliver the script with feeling. You might be able to have an on-air personality at a local radio station record the script for you for a reasonable fee. Otherwise, find someone with a great voice in your organization or track down a professional. As for the microphone, the little one that came with your computer won't sound nearly as good as a studio microphone. Use the best microphone you can find.

Digitize the Audio --
Whether you record the narration directly into the computer or onto audiotape first, at some point you'll have to get the audio into the computer. Most late-model computers have the capability to digitize audio. Record the audio at the highest quality possible; 16-bit audio at 44.1 kHz is the common setting.

Recording simple sounds on your computer is fairly simple. However making a good-quality recording suitable for broadcast on the Internet is more challenging. The only way to determine if your equipment and technique are up to the task is to record a test and listen to how it sounds streaming from a server.

Adjust Audio Quality --
Once the audio is on your hard drive you should open the file in an audio-editing program like CoolEdit. Check Downloads.com http://download.cnet.com for other freeware and shareware packages. Crop the narration to cut extra silence at the start and end. Then adjust the equalization levels (cut 100 Hz and lower and boost between 1 and 4 Khz). Then normalize the audio track, which optimizes the loudness of the recording in relation to the loudest segment. Other adjustments in compression and noise reduction can also be made at this time. Save as a WAV or AIFF audio file.

Encode the File --
Decide how you'll be delivering the final audio file. If you are using Real Audio, then you need to use the Real Encoder (http://www.real.com) to transform (encode) your WAV audio file to a Real Audio (RA) file. For Windows Media Audio, you'll need to use the Windows Media Encoder (http://www.windowsmedia.com) to create a Windows Media Audio (WMA) file.

Upload to the Server --
After you've successfully encoded the audio, upload it to your Web server using an FTP program. Depending upon the number of people who might access your audio file at a time, you may need to place your audio files on a special server, such as a Real Audio server. For testing however, a basic Web server should work fine.

Create Links --
Add a link to your test audio file on a simple test HTML page. Click on the link and see how it sounds.

Seems like a lot to do, I know. If you don't feel comfortable with digitizing audio, resolution, sampling rates, file format, compression rates, and other nuances of audio production, don't despair. Let's look at a few audio production alternatives.

Ready, Roll Tape. -- Your Production Options

There are several ways to add an audio health experience to your health site. You'll need to consider your expertise, available time, and budget to determine the best solution for your situation.

They range from a do-it-yourself approach to total outsourcing to licensing audio health content. Here's a run-down of some of the possible solutions.

D.I.Y. (Do It Yourself):

If you, or someone at your organization, has the necessary skills, your could create, produce, and deliver the content yourself. Most marketing teams don't have the resources available for this route, but it gives you the greatest control. Recording audio on your PC has become so easy that it's worth looking into.

Script and Outsource:

You could develop and script the content on your own, and then outsource the narration, recording, audio encoding, and delivery. This allows you to take advantage of the writing skills of your marketing staff and hand off the more technical details to other professionals. Just remember that writing for the ear is different than writing for the eye.

Outsource Everything:

If you're used to working with advertising and public relations-type agencies, then you'd probably be comfortable with outsourcing to an audio house for scripting and creating professionally produced audio content. Just be sure your project management expertise and budget are up to the task.

License Audio Content:

You can also license free or fee-based audio health content for use on your site. In many cases the licensing also allows you to link to the files on the content provider's site, which saves you from dealing with most of the technology issues and allows you to get up and running quickly.

How Are Your Ratings?

Now let's say you've included a few audio tests on your Web site for a month or longer. What kind of feedback have you received? What do your server logs tell you about the number of hits your audio features have received? Are more people bookmarking your site?

If Web visitors liked what they heard, and your content is fresh and interesting, they probably bookmarked your site and will return for another listen -- sort of like setting their car radio presets to a favorite station.

You CAN use audio to improve your "ratings" and keep Web visitors coming back. The longer they are at your site, the greater the chance you have of communicating key messages, selling products, raising awareness, and pursuing other important marketing and public relations objectives. Done well and used creatively, audio could be another secret weapon in your online marketing toolbox.

* * * * * * * * * * *

Kevin Richardson is a healthcare marketing consultant, executive coach, and writer who provides fresh perspectives and expertise about online healthcare marketing. Sign up for his FREE "MedRocket Ezine" newsletter and discover how to profitably attract and serve healthcare consumers online. Subscribe at http://www.medrocket.com .

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Have you ever tried to communicate with another person using just actions and sign language? It gets pretty frustrating, doesn't it? Especially when you know that if you could just SAY a few words, they'd get the picture, almost instantly.

Well, imagine if the website you've put up on show... could "speak". If it could sparkle with the spoken word. What do you think the effect could be?

You see, what the smart website marketers have realised, is that they need to move beyond just written words and striking graphics. They're looking to giving their website? a 'personality'.

BUT? in the cold hearted, faceless world of the internet, being able to reach the audience you want, with sincerity, warmth and with a 'face', doesn't come easily to most.

That is unless you happen to have the skilful knack of knowing what to write, when to write it and are able to string words together to help paint a strong emotional picture in readers minds for your product, service or idea.

Getting all the help we can via other means is crucial in giving us that slight edge.

There's possibly nothing more intimate, more convincing, more realistic for the reader, than to hear a 'voice' behind the website. What it adds, is satisfying helpings of?

LIFE and? CREDIBILITY!

Imagine being able to connect at regular intervals with your customers and clients! How do you think they'll feel when you're able to inform them that there's an exciting offer about to happen and you make sure the message reaches both their eyes, and their ears!


What about using this simple technology to help create a stampede of sales, an abundance of new subscribers, a fleet of qualified prospects, a herd of new referrals!

What about being able to tell your customers that you messed up on the last bit of information you gave them and that you're really sorry. Won't you be able to convey this message better using real live words, than by using written text?

Won't your sincerity, conviction and heartfelt emotion, reach them INSTANTLY, where it matters most? THEIR HEARTS!

Copyright 2004 Nick James

About The Author

Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of £1 Million of products and sevices. Subscribe to his Free Tip Of The Week at: www.Nick-James.com New Product: www.FlashAudioWizard.com.

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